Your Privacy
Privacy Policy
Sprinkles Italian Bakery & Market respects your privacy. This policy explains what information we collect through our website, online ordering, newsletter, and related services, how we use it, and the choices available to you.
Last updated: August 19, 2026
1. Who We Are
This Privacy Policy applies to Sprinkles Italian Bakery & Market (“Sprinkles,” “we,” “us,” or “our”) and our website at sprinklesitalianbakery.com .
3100 Naamans Road
Wilmington, DE 19810
Phone: 302-543-7730
Email: [email protected]
2. Information We Collect
The information we collect depends on how you interact with Sprinkles. It may include:
Information you provide directly
- Name
- Email address
- Telephone number
- Billing or pickup information
- Account information, if you create an account
- Order and purchase information
- Custom order, cake, catering, or event details you provide
- Newsletter subscription information
- Messages, questions, reviews, or other communications you send us
Information collected automatically
When you use our website, certain technical information may be collected automatically by us or our service providers, including:
- IP address
- Browser and device type
- Operating system
- Pages viewed and links selected
- Approximate location derived from IP address
- Referring website or traffic source
- Date and time of visits
- Cookie and similar technology identifiers
3. How We Use Your Information
We may use personal information to:
- Process and fulfill online and in-store pickup orders
- Process payments and maintain transaction records
- Communicate with you about orders, pickup, custom requests, or inquiries
- Provide customer service
- Manage bakery, custom cake, catering, and holiday orders
- Operate and maintain our website
- Maintain shopping cart and account functionality
- Send newsletters and promotional communications when you subscribe
- Understand website traffic and improve our website and services
- Detect fraud, abuse, spam, security incidents, or technical problems
- Comply with accounting, tax, legal, and regulatory obligations
- Protect our rights, customers, employees, property, and business
We seek to collect and use only information reasonably appropriate for these purposes.
4. Online Orders & Payments
Our website uses WooCommerce to provide online shopping and ordering functionality. When you place an order, information associated with the transaction may include your name, email address, telephone number, billing information, items ordered, order amount, pickup details, and transaction history.
Payment transactions may be processed by third-party payment processors such as Stripe or Heartland. Payment card information submitted through a payment processor is handled according to that provider’s systems and privacy practices. Sprinkles does not need to receive or store your complete payment card number in order to fulfill your order when payment is handled by a third-party processor.
We may retain order records as reasonably necessary for customer service, accounting, tax, fraud prevention, and other legitimate business or legal purposes.
7. How We Disclose Information
We do not sell your personal information for money. We may disclose information when reasonably necessary to operate our business, including to the following categories of recipients:
- Payment processors used to authorize and process transactions.
- Website and e-commerce providers that support WordPress, WooCommerce, hosting, caching, security, and technical operation.
- Analytics providers that help us understand website usage and performance.
- Email service providers such as MailerLite when you subscribe to marketing communications.
- Professional advisers and service providers supporting accounting, legal, security, technology, or business operations.
- Government authorities or other parties when disclosure is required by law or reasonably necessary to protect legal rights, safety, or security.
We may also transfer information as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.
8. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfillment of orders, customer service, accounting, tax, fraud prevention, security, dispute resolution, and legal requirements.
Newsletter subscription information may generally be retained while you remain subscribed and as reasonably necessary to maintain a record of subscription or unsubscribe requests.
Retention periods used by third-party providers may be governed by those providers’ own settings and policies.
9. Information Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no website, Internet transmission, database, or electronic storage system can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of any account credentials you use with our website and for notifying us if you believe your account or information has been compromised.
10. Your Privacy Choices & Rights
Depending on where you live and which privacy laws apply, you may have rights concerning your personal information. These may include rights to:
- Request information about personal data we process about you
- Request access to certain personal data
- Request correction of inaccurate personal data
- Request deletion of certain personal data
- Request a portable copy of certain personal data
- Unsubscribe from marketing communications
- Opt out of certain uses of personal data where applicable law provides such a right
These rights are subject to applicable law, exceptions, and verification requirements. We may need information from you to verify that a request relates to the correct person.
To make a privacy request, email [email protected] with the subject line Privacy Request.
If applicable law provides a right to appeal a decision regarding your privacy request, you may submit an appeal using the same email address and identify the request as a Privacy Appeal.
11. Children’s Privacy
Our website and online ordering services are intended for a general audience and are not directed to children under 13. We do not knowingly request personal information online directly from children under 13 without appropriate authorization.
If you believe a child has provided personal information to us in a manner that should not have occurred, please contact us so that we can review the matter.
12. Third-Party Websites & Embedded Services
Our website may link to or embed services operated by third parties, including maps, social networks, review platforms, payment services, and other external websites. Those third parties may collect information independently under their own privacy policies.
Sprinkles is not responsible for the privacy practices of a third-party website or service that we do not control. We encourage you to review the privacy information provided by those services.
13. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our website, services, business practices, technology, or legal obligations. When we make changes, we will update the “Last updated” date shown at the top of this page.
Where required by applicable law, we will provide additional notice or obtain consent before materially changing how previously collected information is used.
14. Contact Us
Questions about this Privacy Policy or our privacy practices may be directed to:
3100 Naamans Road
Wilmington, DE 19810
Phone: 302-543-7730
Email: [email protected]